CAEOS.ID
January 2020 – June 2020
“Embrace the beauty of diversity with SARA: an inspiring exploration of ethnicity, religion, race, and inter-group relations. In this thought-provoking video, we celebrate the richness and uniqueness that each individual brings to our collective tapestry.”
Creative – – – – Marketing – – – Director
Skills & Job Desc
1. Content Strategy: Oversee the end-to-end creative production process, including ideation, coordination with stakeholders, managing editors for videos and photos, and ensuring brand alignment.
2. Campaign Leadereship: Lead a campaign featuring @depokexposure to recruit caeos ambassadors, driving sales and establishing brand awareness.
3. Team Coordination: Collaborate with the finance team to source freelance models within the approved budget, ensuring they align with the brand's identity.
4. Creative Production: Coordinate content writing and copywriting efforts with the team to maintain a cohesive brand voice and messaging.
PRODUCT
Achievements
1. Achieved Break Even Point (BEP) Target: Successfully implemented sales strategies and conducted brainstorming sessions with the team, resulting in reaching the Break Even Point (BEP) for season 1 sales. This demonstrated your ability to drive business growth and financial success.
2. Led a Successful Marketing Campaign: Spearheaded a campaign featuring @depokexposure to recruit caeos ambassadors, resulting in increased sales and established brand awareness. Your leadership and marketing skills played a key role in the success of the campaign, showcasing your ability to effectively manage and promote a brand.
3. Demonstrated Social Responsibility and Community Engagement: Organized a crowdfunding initiative to assist Covid-19 affected victims from the Lower Middle Economic Class, showcasing your commitment to social responsibility and community engagement. This initiative highlighted your ability to leverage business resources for the greater good.